Social media has become an imperative marketing channel for businesses of all sizes. 77% of marketers say that social media is critical to their company’s marketing success. As a result, more or less every industry has a presence on social media as a standard operating procedure. However, not all businesses understand how to use social media as an effective marketing tool. This guide explains everything you need to know about using social media as a marketing tool and how to use Sina Weibo (also known as Microblog or Wechat) as a marketing tool to grow your brand awareness and drive online sales.
WHAT IS SINA WEIBO?
Sina Weibo is a Chinese microblogging and social media site. It is a hybrid social network and a microblog, allowing its users to publish content and relate with other members through comments. It combines the features and functions of Facebook and Twitter to offer an experience that is similar but different from both. Just like Twitter, it allows you to easily keep track of developments in the world and check out pictures, videos, and GIFs straight from the app’s feed. Anyone with basic knowledge of Twitter usage would not have any problem understanding how the Sina Weibo app works. It was launched by Sina corporation on 14 august 2009 and has risen to be one of the most important social media platforms in china. With over 500 million monthly active users and an increasing number of businesses using it to market their brands, Sina Weibo is an essential marketing tool for companies looking to tap into the Chinese market. It is important to note that a younger population mainly uses Sina Weibo. With almost every business having a presence on social media, you must understand how to use social media as a marketing tool. However, not all companies understand how to use social media as an effective marketing tool. This guide explains everything you need to know about using social media as a marketing tool and how to use Sina Weibo (also known as Microblog or Wechat) as a marketing tool to grow your brand awareness and drive online sales.
HOW TO USE SINA WEIBO FOR MARKETING?
Before we proceed, below are the main features of the Weibo app that users value
- Posting images
- 140 Characters Limit per post
- Instant Messaging
- Weibo Stories
- Following People and Official Accounts
- Use of Location-Based Hashtags
- Trending Topics
The most important thing to know about Sina Weibo is that it differs entirely from the Western social media sites Facebook or Instagram, and this is because it is primarily used as a communication platform. For example, in the West, we might use Facebook to post about the latest blog post we have written or an interesting article we have read in the news. On Sina Weibo, however, you would use it to talk directly to your customers and potential customers. You would use it to engage with your audience, allowing you to build relationships with them and earn their trust.
WHAT IS WEIBO MARKETING?
Weibo marketing is the process of growing your brand awareness and increasing your brand’s online sales through social media marketing on Sina Weibo. Weibo marketing allows you to tap into the massive Chinese market and share your product or service offerings with an entirely new and growing customer base. With more than half a billion people using Sina Weibo, an effective weibo marketing campaign can achieve exponential results. When marketing using Weibo, below are a few tips to keep making use of
- Interact with your audience
- Deeply understand your audience
- Local knowledge is vital; use it
- Make use of native content writers or proofreaders
- Engage china experts
- Share your case studies as well as reviews
- Create on-trend content etc
HOW TO USE SINA WEIBO TO GROW YOUR BRAND AWARENESS?
There are a few diverse ways for you to use Sina Weibo to grow your brand awareness and promote your products and services. Weibo marketing is about engaging with your target audience and building trust with them through engaging and relevant content. You could do this by posting relevant articles and news – People are drawn to things that are relevant to their interests. You can use this to your benefit by posting links to articles and information pertinent to your target audience. · Uploading product or service-oriented content – If you wish to sell a product or service, you could post pictures and links to product-oriented content. These could be anything from pictures of your product (or features) to how-to guides or customer testimonials.
HOW TO USE SINA WEIBO TO DRIVE ONLINE SALES?
As we have explored above, there are several ways to use Sina Weibo to drive online sales. However, there is one specific tactic that is highly effective. You should create a special Weibo promotion and offer discounted or free products to your followers; this can significantly boost your sales, especially if you have a large following on Sina Weibo.
CONCLUSION
Social media has become an imperative marketing channel for businesses of all sizes. 77% of marketers say that social media is critical to their company’s marketing success. As a result, more or less every industry has a presence on social media as a standard operating procedure. However, not all businesses understand how to use social media as an effective marketing tool. This guide explains everything you need to know about using social media as a marketing tool and how to use Sina Weibo (also known as Microblog or Wechat) as a marketing tool to grow your brand awareness and drive online sales. A solid social media presence is crucial to your business growth and profitability. Using the information and tricks outlined in this article, you can fully maximize the potential of social media and use it to drive more sales, leads, and brand recognition.
