Whether a blogger, vlogger, brand, or business owner with a website or shop, the visual social network Pinterest is a great place to reach your target audience and drive more traffic to your site. This article will update you on how to use Pinterest to promote your brand and get more visitors coming to your site. If you’re starting with Pinterest, read our article on how to get followers on Pinterest fast. If you previously have an account and are looking for ways to increase engagement, check out these guidelines on how to get more followers on Pinterest. With over 250 million users and counting, there’s no denying that Pinterest is a thriving social network that offers businesses a lot of potential in terms of exposure and
traffic. This post will give you valuable tips on using Pinterest to boost traffic and sales.
Create a User-Friendly Pinterest Brand Page
Before you start pinning away and driving traffic to your site, you should set up a user- friendly brand page on Pinterest. Your brand page is your home base on the social network, and you can use it to introduce yourself, let your audience know what you do, and promote new content. When you create a brand page, Pinterest will automatically add your profile picture, a brief description of who you are, and several links to your other social media accounts. You can edit your brand page anytime by clicking on your user name and choosing “Edit Board” from the drop-down menu. When you create a brand page on Pinterest, you can select a board cover image that would be seen at the top of your page. Your board cover image is the first thing people will see when they visit your page, so it’s an excellent idea to
choose an eye-catching image representative of your brand and will invite users to click through and explore your content.
Pin Images That Complement Your Content
When you post new blog content, you can pin it to one of your Pinterest boards. When you pin an image related to your blog post, it will appear both on your board and the Pinterest board where the photo was initially published, and it allows your image to drive additional traffic to the source website. When you’re pinning images, try to select ones that complement the blog post you’re pinning. Remember that not all your boards need to be related to your blog. You can also use Pinterest to share images related to your industry, business, and interests. For example, suppose you own a bakery. In that case, you could pin photos of cupcakes you’ve made, business ideas for running a bakery, ingredients you use in your recipes, pictures of other bakeries, and anything related to baking.
Promote One Single Product or Service (However, Be Careful With This One)
You can use Pinterest to drive traffic to your site if you’re running a business with a storefront or an online shop. Promoting one of your most trendy products or services on your Pinterest account might be a good idea. Doing this might help generate interest in your brand, encourage sales, and bring new visitors to your site. Remember that Pinterest doesn’t allow you to sell products directly through its platform. That means you can’t link directly to an item for sale on your site and say, “Buy this now.” However, you can still promote one of your most popular products or services to drive traffic to your site. One means to create a board that supports your business and links to your website or storefront. You can create a panel related to your company and link to your website or storefront from the board description. If you sell products, you can also create a board that promotes your products and links to your “shop page” on your website. When you link to your shop page, ensure you don’t link directly to the product page; this could get you in trouble with Pinterest’s terms and conditions.
Decide on the tools you’ll use
Pinterest is visual by nature, so images are essential. However, before uploading images, you must determine which tools you’ll use to create them. You have several options regarding tools for creating visuals, such as (i) Stock photo websites: this is frequently the easiest and most cost-effective way to source images. If you want to create consistent and branded visuals, you’ll need to purchase stock photos. However, you must ensure that the pictures are relevant and high-quality. (ii)Camera: If you have the space and inclination, you can take your product and image shots. The camera gives you complete control over the visuals, but it’s also time-consuming. – Freelance designers: If you need a lot of visuals and don’t have the time or resources, you can hire a designer. This selection comes with a hefty price tag and gives you complete control over your brand’s look and feel. – DIY visuals: Some brands prefer to create visuals, which can be done using apps like Photoshop. It’s a time-consuming process, but it gives you complete creative control. It’s also relatively affordable, depending on which software you use.
Check Out Different Types of Content to See What Drives the Most Traffic and
Conversions
As you grow your Pinterest following and pin more content to your boards, try trying different posts to see what drives the most traffic to your site and what gets pinned the most. To do this, you could create two or three new boards and fill them with diverse types of content, such as videos, images, GIFs, recipes, quotes, and more. You could also try changing up the order of the content you pin to your other boards to see what types of posts get the most likes and repins. By testing out different posts, you’ll get a better idea of what kind of content your audience enjoys and find out which posts get the most attention. It will
not only help you better understand your audience, but it’ll also help you discover what types of content are most helpful at driving traffic to your site.
Conclusion
Pinterest is a social media network that’s suitable for all kinds of businesses, brands, and bloggers. It’s an excellent place to drive traffic to your site, engage with your audience, and find new customers. If you’re serious about increasing your brand and want to take full advantage of the social network, follow the above tips.
