TikTok is not just another social media app. It’s a platform that has the potential to propel
the brand image of your business and even increase your revenue. Having more than a billion active users, TikTok is an excellent way for companies to connect with their target audience and create visibility for their brand. In addition, it’s also a great way to promote your brand as an influencer through collaborations. If you have already launched your account on this platform and are looking for ways to grow it further, or if you are still in the process of making one, keep on reading! Here we will go over ten ways to promote your brand on TikTok.
CREATE YOUR ACCOUNT
Before discussing how to promote your brand on TikTok, creating your account is essential. You can do this by going onto TikTok’s website and clicking the “Sign Up” button. You can choose from two options: “Sign Up with Phone” or “Sign Up with Email.” If you sign up with your phone, TikTok will send an SMS to your phone with an activation code. If you choose to sign up with your email, TikTok will send a verification email to the email address you provide. Before you complete the sign-up process, TikTok
recommends that you set up a profile picture and your name. TikTok also lets you customize your audience by setting your age range, gender, and location. Once you are finished creating your account, you can proceed with how to promote your brand on TikTok.
CREATE QUALITY CONTENT
Once you have created an account for your brand on TikTok, the next step is to create
quality content. If you are fresh to TikTok, you may think that the app is only about creating silly videos and forget about promoting your brand. That is not the case. The app is primarily used for marketing and branding. So, you must create relatable, appealing content that resonates with your target audience. TikTok lets you post photos, videos, and links to your website. For instance, if you are promoting a product, you can create a video with a story that highlights the benefits of the product. If you are promoting your website, you can create a slideshow with information about your brand and services. TikTok offers advanced editing tools that allow you to add text, filters, and music to your content. You can also work together with other brands and make group videos that are fun and engaging.
UTILIZE INFLUENCER MARKETING
It’s no secret that TikTok is a great place for brands to collaborate with popular influencers. If your brand is fresh and you don’t have any visibility, it’s a great idea to approach influencers already active on TikTok and ask them if they are interested in collaborating with you. TikTok’s “Explore” tab can find plenty of influencers. Here you can find people based on their location, interests, and username. Once you have found the right influencers, you can send them a message asking if they would be interested in collaborating with your brand. If the influencers are interested, you can discuss the terms and conditions of the campaign. TikTok also offers a Partner Program that allows you to promote your brand through influencers. Your brand must have a verified account to be eligible for the program. Once your brand is verified, you can start collaborating with influencers and earn money through the program.
ESTABLISH PARTNERSHIPS WITH OTHER BRANDS
As discussed above, you can also collaborate with other brands on TikTok, and it is a great way to promote your brand through TikTok, and you can do this through partnerships. To find other active brands on TikTok, you can visit the “Discover” section of the app and click on the “Partners” tab. Here you will find a catalog of brands partnered with TikTok. You can then select the brands that you want to partner with and send them a request. Once the brands accept the request, you can start collaborating with them and promote your brand on TikTok. If you are a brand owner and desire to partner with other brands, you can use TikTok’s Partnership Program, although your brand must be verified to qualify for this partnership program.
USE CO-BRANDING AND SPONSORED ADS
The “Discover” section of TikTok is another place where you can promote your brand. You can submit your brand to the “Discover” section and click on the “Brands” tab to see other brands already listed in the area. You can select the brands you want to partner with and submit your campaign for approval. Similarly, you can also use co- branding on TikTok. This feature allows you to craft a custom brand campaign with another brand. So, your and the other brands can promote their campaign on TikTok. TikTok will share the movement in the app and on its website. To use co-branding, you must first find another brand you want to collaborate with and send them a request.
SEND OUT EVENT INVITATIONS WITH ADS
If you desire to promote your brand and generate revenue with TikTok, one of the best ways is to host an event. You can do this by creating an event and inviting other brands to participate in it. You can also invite users to join the event from your followers. Once you create an event, TikTok will share it in the app and on its website. Moreover, you can also create sponsored ads for the event, which lets you promote your brand and earn revenue through the ads. You can also produce a landing page for the event and share it with your followers. TikTok offers Brand Events and targeted campaigns for the top
brands on the app. To create a campaign, you must be verified and eligible for the program.
CONCLUSION
TikTok is not just another social media app. It’s a platform that has the potential to propel the brand image of your business and even increase your revenue. With over a billion users, TikTok is an excellent way for companies to connect with their target audience and create visibility for their brand. In addition, it’s also a great way to promote your brand as an influencer through collaborations. If you’ve already launched your account on this platform and are looking for ways to grow it further, or if you are still in the process of making one, keep on reading! Here we will go over ten ways to promote your brand on TikTok.
