Kuaishou: The Hidden Goldmine of Video Marketing
Social media marketing has become the trend and the driving force today for huge sales for
businesses. Whether you own a retail shop, you’re in the service industry, manufacturing, or most of your potential customers are likely to be on one or two social media platforms. It is, therefore, a safe bet to invest in social media marketing. With about half of the world’s population on social media platforms, your business will receive a facelift if you can optimize marketing on at least one or two. Now, millions of companies and individuals post varieties of marketing content every day. The competition for people’s attention is massive. Choosing a good platform for you to market might be the winning edge. And that is why Kuaishou is there for you! Kuaishou is the most prominent short video library in the world! It Is an instantly good app to promote your business. Tapping into the potential of using Kuaishou to make short creative videos for a brand has a lot of advantages. So you might be thinking, I’m new to this app and have never even heard of it; how can I get the best of it to market my brand? This article from us will show you how.
What is Kuaisho?!
Today, Kuaishou has over 20 billion videos stored and has about 517 million monthly active users. Kuaishou is a Chinese app that allows users to edit videos and stickers over soundtracks. It is a Chinese rival to Tiktok, underwise known as Douyin in China. Kuaishou is also popular in many countries outside China. It is known as kwai. It is the most downloaded app in about eight countries.
Harnessing the powers of Kuaishou
You haven’t thought about this app before, but now you might consider trying it out. Keep
scrolling; we are about to unveil how Kuaishou could be optimally utilized for brand promotion. As we mentioned earlier, Kuaishou contains the largest store of short videos. Kuaishou uses relationship-based content distribution and is more of an e-commerce system than its counterparts. Kuaishou is an e-commerce platform with a 3% to 5% e-commerce conversion rate that Douyin and other social media platforms. It also has more hours of live streaming than most social media platforms which also boasts of a 2% e-commerce conversion rate over Douyin(Tiktok). Because content is distributed based on social relationships and conversation, Kuaishou has more engagement rate than Tiktolk(Douyin). All these and many more make Kuaishou a good platform for a social marketing platform. So here are some things you should do.
- Determine if Kuaishou is suitable for your target audience: Although Kuaishou is more famous and widely used in China, it also has high usage in other Asian and non- Asian countries like Indonesia, Pakistan, India, Taiwan, Brazil, e.t.c. Kuaishou is more community based and primarily used in tier 3 to tier 5 cities amongst the upper-age population. Therefore, if you are looking at expanding your business and brand and penetrating China or any of the countries, Kuaishou or Kwai have high usage. If your business is more community related and your potential customers are of the upper age category, consider using Kuaishou. Also, for any business looking for more social conversion and engagement and you’ll love to use nicely short videos to promote your brand, Kuaishou will be the perfect app for you.
- Gain a presence in Kuaishou: Kuaishou is more relationship-driven than algorithm- driven. Users are likelier to see the contents of accounts they follow and relate with or in the same social bearing. Kuaishou is also more inclined toward social e-commerce conversion than Douyin or other short ideo sharing platforms. Thus, to gain massively in Kuaishou, you must get involved in the social community or build your community. Your potential customers are prone to follow accounts and always try to gain followers.
- Create a Kuaishou business account: A verified Kuaishou account has many benefits. These includes:
– Advertising discount
– Growth recommendations
– E-commerce integration; you can add a link to your website. You can also set up transactions on your business page. Users can easily get your products.
– Advertising features
– More visibility, add purchase link to profile.
– Business accounts can be registered under different sub-categories. This aids different types of businesses to be found easily - Post quality videos at peak hours: Post your creative content at peak hours when most users are online. Remember that most users on Kuaishou are e-shoppers. Make your videos that are relatable and mundane.
- Use trend tags: Trend tags give you more visibility and increase the impressions on your page. Always check out topics that are trending or hot topics. Better if those tags can be in sync with what you’re marketing.
- Post original marketing videos: Kuaishou is relationship based and connects to its users on this criteria. Posting marketing videos where you can show your products used by KOC(Key opinion customers) will do your brand a lot of good. You could tag the KOC in your videos. They can give an honest and extensive review of your product or brands.
- Partner with a KOL or influencer: KOLs(key opinion leaders) or influencers can drive revenue to your business due to their popularity. Riding on the back of their massive audience pages, you could generate traction for your business page. Maximize the exposure by using paid advertising option on Kuaishou. Your video will be highly recommended to users. To attract potential customers, you could attach a promo code or coupon option to the KOL.
- Live streaming: Kuaishou is best for e-commerce live streaming. Live streaming has more engagement on Kuaishou because it is relationship based. Organize interesting live streaming with a goal in mind if you love to have a virtual auction or an awareness campaign, to run an original community marketing live video, live sales, or any other goal you might have. Getting a KOL or influencer to host your live video would pay off awesomely.
- Using paid advertising: You can use different types of paid ads available on Kuaishou to advertise. Ads are highly recommended on users’ feeds, discover pages, and pop-up screens. The various forms of ads on Kuaishou include; open screen ads, Newsfeeds, discover ads, localized content, or display ads.
- Launch challenges: You can launch challenge campaigns with a topic tag and ask users to make similar or related videos using your brand products. Winners can be selected for the best video remake. You are simultaneously building your brand reputation and promoting it. You can use All these marketing tools together. You can get a KOL to launch a campaign for your brand and sponsor it on your business page.
Conclusion
Here you have it. All these are enough reasons why brands shouldn’t ignore Kuaishou, big or small, nor should you ignore it. Content based on the relationship of users helps drive engagement and the formation of social community, which is very good for your marketing campaign. In the place of live steaming marketing, Kuaishou is a pacesetter bringing in more results than any other platform. A verified account would do you a whole lot of good, like providing paid advertisement discounts. Kuaishou is a very stable social brand with growing Shares. Kuaishou is also trying to penetrate tier one cities and expand its e-commerce platform and system by partnering with big e-commerce firms. Marketing with Kuaishou will never be a wrong decision.
