One of the essential concepts in making a business work is marketing. This is because marketing makes your business’s products or services known to potential customers. It is not enough to make the best product or service possible; they would not reach the end users if they do not know about it. Promotion in marketing has seen many changes through time, coming in the form of various media, including billboards, fliers, mascots, signage, and television and radio advertisements. Though these methods have proven successful, social media is an even better way to get your products and services out in the open now.
One of these social media apps that can instantly connect one person to many people anywhere in the world is Facebook. It is one of the most used social media sites, and you have probably heard about it before now. If you want to harness Facebook as a promotion tool for your business, this blog is for you. Learn how to market your brand with a few tips we will provide.
Relevance of Facebook in Business Promotion
Why should you consider leveraging Facebook to market your business? Facebook boasts of about 2.9 billion monthly active users, making it the biggest social media platform and one of the most visited sites ever! Imagine the number of people you can potentially access using it. These users are diverse, meaning you are very likely to find a good representation of your target audience on Facebook. Anyone can access Facebook; all you need is a device that can connect to the internet (PCs, smartphones, tablets, etc.). The platform’s personalized ads are one of the best ways to get many people who already have an interest in the type of services you offer to see and interact with your content, promoting your brand. It is not only suitable for B2C markets but also B2B, which are arguably more competitive and thus need to leverage a massive network of businesses and people everywhere. Facebook allows you to reach anyone with any content format, supporting video, audio, images, and texts. Plus, you can have a good run promoting your business on Facebook for little to no cost! A platform that reaches more people than any flier or signboard ever can without costing you anything is a goldmine, to say the least.
Leveraging Facebook to promote your business is never going to be a bad idea. However, you should know a few things if you want to get the best out of your efforts in promoting your brand on Facebook. Here are a few things you should know.
Know Your Target Audience
Although these points are in no particular order, you should probably pay attention to this one before you start with content creation and posting on your Facebook page. Though the platform has the highest number of monthly active users, the demographics are somewhat skewed in favor of some groups. Depending on your product and services, Facebook may not be the optimum choice for continuous promotion. Recent studies have shown that teenagers and young adults are migrating from the platform to join other social media like Twitter and Instagram. At the same time, middle-aged and older people still view Facebook as their top choice. If your potential customers are the former, you may have a harder time promoting your brand on Facebook than on the other apps. Therefore, you should know your target audience and be sure if Facebook is the best tool to reach them.
Use a Business Page, Not your Personal Profile Page
It cannot be overstressed that your personal profile isn’t enough to promote your brand. Apart from making your business and brand look more professional and reliable, it is also effortless to do many things to make promoting your brand more accessible. You can connect your business address to google maps, making it easier for people to make their way to your hub. It is also easier to link your website if you have one. You should also take your time customizing your business page, as there are so many strategies for higher engagement from just the set-up of your page. Even though you have amassed many friends on your personal profile, it may not be as effective in engaging them as a business page would.
Get a Basic Understanding of the Facebook Algorithms
We don’t want to bore you with the specifics of this part, so we’ll keep it simple; Facebook evaluates every post, ever! It is through this algorithm that the platform determines who gets to see what post on the feed. This means that users most likely don’t stumble onto random posts from random pages but end up seeing posts that Facebook wants them to see. Though nobody knows everything about the algorithms, we do know that the aim behind them is for people to stay on the platform and keep interacting with ads. There are many theories about what algorithms Facebook uses, but the most likely are as follows;
- Likes, shares, and comments: your posts are likely to reach more people if they have more interactions.
- Content format: For example, people who watch videos on Facebook more often will get more video feeds.
- People see posts relating to what they usually interact with or search for.
Understanding the products of the algorithms makes for good decision-making about how you should create content and post. Your page is more likely to get engagement if Facebook deems it an exciting feed for its members.
Take Your Time Creating and Posting Quality Content Consistently
This is one of the essential tips for promoting your brand on Facebook. As we have said before, the platform is evaluating your posts, and it is significantly based on the opinion of people seeing them. Thus, you should ensure your contents are top-notch and attractive to your customers. Videos see more interaction than any other media format on Facebook, so be sure to do a number of those. You can post eye-catching, colorful photos, too, as they get more interaction than simple texts. Make your videos short, simple, informative, and entertaining. Have fun with some live sessions (another sweet way to get more interactions). Facebook has many ways to get your content out in the open, so why not use them? It is also vital that you post regularly, as it is a subtle indicator of your availability.
Consider Using Personalized Ads
You can use this Facebook feature to get even more people to interact with your business page. These ads match your business’ message with people Facebook deems relevant based on their preferences. For example, if you sell shoes and integrate that into your personalized ads, Facebook will most likely show your content to people who search for shoes or interact with such feed constantly. If you don’t mind spending a few bucks, you should use personalized ads.
And there you have it! A few tips on how to use Facebook to promote your brand. Remember to know your target audience, create an attractive business page, understand Facebook algorithms, post quality content consistently, and try using personalized ads. All these things will help boost your interaction on your page, increase sales, and promote your brand. Good luck!