How do you measure social media return on investment (ROI)?
Oliver Blanchard’s presentation on social media return on investment, is a fun introduction to what ROI is and isn’t.
It also shows the basic methodology to link ROI (financial outcomes) to specific social media activities.
Think of this presentation as a social media ROI proof of concept methodology, that you can use as a foundation for social media measurement from a real business perspective.
What You Will Find in This Presentation
The business definition of ROI, the case for business justification of social media, the actual ROI equation, a step-by-step method for creating a social media ROI proof of concept, and real world no-nonsense advice.
What You Will Not Find in This Presentation
The typical waffle spewed by social media and media measurement “gurus” who have no idea what they are talking about.
If your boss or client is still not getting the answers they want when it comes to the Social Media R.O.I. question, point them to this presentation and see if it strikes a chord.