Social Media Guide

When is the Best Time to Tweet?

Featured, Social Media, Tips, Twitter — By Matthew Tommasi on 4 April 2010 9:19 pm



When is the best time to send out a tweet?

Should you send it out during the day or night?

Ideally, you want to send it out at a time that reaches the maximum amount of eyeballs possible.

Maximum exposure!

When sending out a tweet there are a lot of different factors to consider such as timezones, where your Twitter followers are located, target audience, etc.

There are plenty of reports and analysis out there as to when the best time to tweet is.. so you might find some of these tips useful when it comes to tweeting at the best possible time.

When is the Best Time to Tweet Someone?

Tweet O’Clock allows you to find out when it’s best to tweet someone.

Just enter their Twitter username, select the timezone to display the results in.. then click on <Find>.

As you can see, the best time to tweet me is on a Sunday at 21:55 (GMT),

The Best Single Time to Tweet

Probably the best single time of the day to tweet would be at 9:00 am PST (Pacific Standard Time).

Why?

Because you are hitting three major break times,

  1. People arriving at work on the West Coast of America and Canada, ie Los Angeles, San Francisco, Seattle, Vancouver, etc
  2. It coincides with lunchtime (12:00 pm EST) on the East Coast of America, ie New York
  3. It coincides with the end of the business day in London (5:00 pm GMT)

The Best Time to Get Retweeted

According to a report by Fast Company, the best time to get re-tweeted is at 4:00 pm EST (Eastern Standard Time) on a Friday,

Repeat Your Tweets

Guy Kawasaki uses the strategy of repeating his tweets.

From his blog,

Tip 9: Repeat your tweets. Try this experiment: take your most interesting tweets (as measured by how many people retweet them, perhaps) and post them again three times, eight to twelve hours apart. I used to think that people would complain about repeating tweets, but I’ve never had a complaint. My theory is that the volume of tweets is so high and most people check in at about the same time every day, so people don’t notice repeat tweets.

Obviously you don’t want to do this too much as it could border on spamming.

If you publish a new blog post for example.. you could schedule your tweets using a Twitter client like Hootsuite, so they’re sent out,

  • Once every 6 hours – 4 times in a 24 hour period, or
  • Once every 8 hours – 3 times in a 24 hour period

Finally..

When do you find is the best time to tweet?

Please leave a comment below.. and happy tweeting!

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Tags: social media, Twitter

10 Comments

  1. THANKS!!! This has surely answered some of my questions. It does appear that some times of day the tweets are appearing swiftly and other times there’s not a lot of action from those I am following.

  2. I’ve found that 4p, any time zone, is the best time to tweet. I seem to get the most RTs during that time (confirms your point) and folks tend to respond more at this time.

  3. Well isn’t that interesting… I have foudn that tweeting early in the UK works well for night owls on the American west coast, Aussies and Asia.

  4. Hi Matt great article, I found the http://tweetoclock.com to be very inaccurate though.. according to it my accounts and those I manage are only tweeting on Mondays and Tuesdays and have never Tweeted the rest of the week! This is so wrong they are all tweeting 24/7 and the longest in between tweets is 30 mins! May be the http://tweetoclock.com is having an off day! I will try again in a couple of days and let you know my finds!
    Have a good day, Sadie in France

  5. Niklas A says:

    The actual time also depends a bit on where in the world your followers are. But 9am PST is probably correct for most people.

    You can also try our personalized recommendation engine, http://www.whentotweet.com.

    Hope you like it!

  6. Tess says:

    This could really be of a great use for us but unfortunately the link appears to be broken. The website shows no content at all. Just wanted to let someone know so that it could be fixed because I guess this tool could be pretty useful to some of us :)

  7. M@tt says:

    Thanks mate for the comment!

    Have a good one!

    ________________________

  8. sanuly says:

    Excellent article dude! I seriously wanted to know this, tweeting away in obscurity!! I like how you've encapsulated all the info in one place. And the site is pretty slick and well designed as well! 9am pacific was a brilliant revelation! And gotta say what really made me stand up and take notice, is the Running Favicon!! :D

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