Create a Page for your Business on Facebook

Facebook, Social Media — By Matthew Tommasi on July 1, 2009 at 4:04 pm

Do you own a business? Are you a member of a club or team?

Why not gain further exposure for your brand by creating a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends.

A public figure, business, or brand can create a Facebook Page to share information, interact with their fans, and create a highly engaging presence on Facebook. You can easily manage your Facebook Page through your personal account.

More than 3 million users become fans of Facebook Pages every day.

Overview

Create a Facebook Page – a Facebook Page is a public profile that enables you to share your business and products with Facebook users
Start the Conversation – when your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
Drive Customer Awareness – spread the word even further with Facebook Ads. You choose your graphic, text, and target audience.

Create a Page

Go to Facebook and click on the Click Here link to create a new page,

click here

Now select the Category, enter the Name, authorise and sign.. then click on <Create Page>.

The name you give your Page is permanent, so make sure it’s the one your fans and customers will recognise.

create page

Either sign into Facebook with your existing account or create a new account as necessary,

Add a Photo

You’ll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.

Click on Change Picture to add a new picture to your new page,

change picture

Write something about your page,

write something

Tabs

Like user profiles, Pages have multiple tabs.

By default, your Page has a Wall tab for you and your fans to share content, an Info tab for you to share business information, a Discussions tab for discussions and a Boxes tab for application modules.

The more rich content you add, the more ways users can interact with it and spread that connection to their friends.

The choices are yours and all these features are free and unlimited.

Click on the Info tab then fill out all the relevant info then click <Save Changes>,

info tab and details

Settings

Optimise your Page’s performance by clicking the Edit Page link and setting a variety of controls,

Under the Settings section click on the Edit icon the fill out your preferences accordingly.. then click on <Save Changes>,

settings

Under the Wall Settings section click on the Edit icon the fill out your preferences accordingly,

wall settings

Continue configuring the settings for the rest of the options on this page.. filling out your preferences accordingly.

NetworkedBlogs

I have compiled a guide on how to import your blog to your Facebook profile using the NetworkedBlogs application. This application will also pull updates from your blog or website into your Facebook Pages.

As mine is already setup this is what my Pages wall looks like,

networkedblogs

Facebook Ads can link to your Page, reach your exact target audience, and increase your fan base. Since Facebook can automatically enhance your ads with stories about these fans engaging with your Page, advertising your Page can generate a virtuous cycle of consumer engagement over time.

Click on Promote Page with an Ad,

promote with ads

Fill out the advertise form as appropriate.. choosing which method of payment, etc

advertise

Publish

Then click on Publish this page to share your Page with the world. This public profile has the power to let your customers engage their friends on your behalf.

Done!

Your Page is now setup and your business/brand is now visible to Facebook’s 200+ million members!

Checkout my other related posts:

Finally..

If you liked this post please register to receive The Social Media Guide’s free newsletter that’s packed with tips, guides and more!

Most of these posts are available to download for free as PDFs for registered members.

Please help spread the word by becoming a fan of The Social Media Guide on Facebook,

And following me on Twitter,

Enjoy!

Tags: create, facebook, fan, fanpage, networkedblogs, page, review

amyrclark9@gmail.com

Hello,

I noticed you already had a personal account when you created your business page. Do you have to have a personal account to create a fan page? I attempted to setup a fan page for the company I work for, but when I signed up a personal account was automatically created. I only want a fan page, without any connection to a personal account but when I tried to deactivate the personal account, the fan page and all the work I did to create it, disappeared.

I look forward to hearing back from you. I guess what I need to know is if I have to have a personal account attached to a business fan page, or can the fan page be created an maintained without being attached to some type of personal account?

Thanks!

Amy

M@tt

As far as I am aware you do need to have a personal profile to be able to
create a fan page.

Once it is setup, you could make additional people administrators so that it
isn't just linked to your profile.

--------------------------------------------------

IMGuru

Hi Matthew,

I would suggest if could discuss more about customizing the facebook page using FBML. Because creating fan page is something very common these days. In case if could suggest more on FBML, it can add value to your readers..

Thanks
RK

M@tt

Yes I am all for that.

Unfortunately I'm not a developer and my knowledge of FBML is non-existent.

If you or anyone one else have any links or resources to FBML guides or tutorials, please feel free to post them here.

Thanks
Matt

________________________

rachelholtop

I have been monitoring a company's page for the past few months, but all of a sudden many of the posts, including events and notes are showing up on the profile associated with the page (my personal name), instead of the business page. I don't use the personal profile and only want the posts to be associated with the company. Does anyone know the solution to the problem? If I could delete the profile without deleting the page that would be great.

M@tt

Are you using the NetworkedBlogs application to pull your blog's posts into
your Facebook page?

--------------------------------------------------

Troy

how do you create a vanity url for your business' fan page? mine is link through my personal fb page so the when i try to set it up, it shows my name as a suggested vanity url and not my business. help! :-) Thanks.

M@tt

I believe this is what you are looking for - http://thesocialmediaguide.com.au/2009/09/14/va...

Cheers
Matt

--------------------------------------------------

GraceCore

Fantastic post about creating a business profile page. Very helpful and informative

Thanks for writing it !!!

M@tt

Thanks for the comment.

I have also done up another post on how to import your blog or website into Facebook, and automatically publish to your (and display) on your Facebook business page http://thesocialmediaguide.com.au/2009/06/21/ne...